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These two rules always hold true for 'success'

1) Do the right things

2) Stop doing stupid things

Whether success for you means sport, business, relationships, your job, lifting weights.

You can't violate these rules.

I believe positive thinking is dangerous.

Let me explain…

If I always visualise a perfect fitness goal

Let’s say, achieving a HUGEEE male physique like Schwarzenegger…

6’4”

17 stone of pure muscle and 0% body fat

Then, this is dangerous for me to even contemplate

Because the reality is, I probably won’t achieve that.

(I definitely won’t push my 5’ 10” frame to grow to 6’ 4”!!)

BUT WAIT! I hear you cry….

Isn’t it better to shoot high when setting a goal?

I overheard something CRAZY yesterday

Yet thinking about it, it’s a phrase I hear ALL the damn time

Maybe you’ve even said it…..?

“I’m going on holiday in 6 weeks, better start going to the gym”

Most people struggle with building muscle more than any other goal

You may think fat loss is hard to achieve?

Maybe you can’t improve on your pull-up strength?

Is your nutrition and meal prep overwhelming you and not getting done at the moment?

Well…

ALL of those areas pale in comparison to building muscle….

You want to be successful?

COMMIT

Jump off the cliff

You can’t back out half way down

HALF MEASURES DON’T WORK

Imagine an alcoholic trying to get sober

Then having ‘just a little drink’ every night

Is that person going to get sober?

here you are, day after the Sunday blues….

So let’s get the mind ready to kick some ass….

REALISE that your fitness goals will not come true unless you apply what I’m about to share

In fact, without implementing and hammering this skill into your brain

None of your life goals will be achieved at all!

Scary stuff.

Yet this ONE thing is a simple rule:

Let me explain..

T = Time

We all live in a fast paced world. As a result we want things quickly. The advancement in technology has meant that we can access to many of the things we need instantly..

For example, We can shop when WE want to and we can now watch programmes when WE want to.

This demand for things in an instant has Impacted on all areas of our busy lives. But none more than the food industry.

In our pursuit for convenience we saw the creation of the TV dinners in America during the fifties. This was around the same time as McDonalds opened their first fast food restaurant.

Both ventures satisfied the demand of providing food for people in a rush.

Over the years, both of these ventures would experience phenomenal growth, development but no one would have ever imagined the negative impact it would have on people's health.

Ready meals became even quicker due to the invention of the microwave and the drive-thru fast food restaurant means we now don't even have to waste time to get at of our cars to get our food!

Unfortunately, along with this growth and development saw a decline in the quality of food, with the introduction of artificial ingredients, resulting in the consumers weight increasing and their health deteriorating.

Has this been a price worth paying for convenience??

Our appetite for quick, easy and instant solutions to everyday problems shows no sign waning. After all, we are all so busy and have so much to do in so little time, don't we?

Patience! We don't have time for Patience!!!

The Health and Fitness industry has over the years tried to meet the demands of making people achieve health, wellbeing along with an amazing body in little or no time with the minimum of effort.

One of first and probably most famous inventions was the vibrating belt machines.

So there I was, grabbing my rolls of belly fat, staring at my body in the mirror....

....upset at my lack of 'sexy bod'. AGAIN.

After perhaps the most inconsistent training period of my life all last year

I’d had great levels of strength, muscle and got myself lean and fit…

Then I'm seemingly back at square one!

You've been there're right?

Of course!

You'd be lying if you said you hadn't

Self belief

It's a powerful thing

Yet YOU are letting yourself down

This week was the same as last week.

Every day rushing past with no meaning or purpose to your time

Just work work work

SNAP OUT OF IT

Feeling busy and stressed is normal

BUT

Not 'refilling your cup' means you will run on empty

This week I've already shared a TON of stuff with you

SO here's my challenge to you....

What are you going to do today, tomorrow or the next to IMPROVE your life?

Pick ONE area from the below - goals or mindset or habits or schedule

If every year there are more programs, diets and new personal trainers and coaches than ever before...

...WHY are there more obese, weak and unhealthy people than ever before?

I believe the reason for this imbalance lies in much time we are all willing to sacrifice in the pursuit of excellence.

Going to the gym is like going to school and studying something intense like Law.

Yet people approach fitness as if all they have to do is wake-up, put on their trainers and eat some spinach and they should be getting results.

Well...

They say there’s two ways you can INSTANTLY make a friend for life….

…To make them remember you, even LOVE you FOREVER…

They are:

1) save their kids lives

OR

2) remove their pain

Seeing as it’s unlikely this message will save your kids lives…

3 of the greatest lessons Muhammad Ali taught us:

1. The path to success is always the hardest. To achieve your goals you have to be willing to put in the work!

I run on the road, long before I dance under the lights. I hated every minute of training, but I said, ”Don’t quit. Suffer now and live the rest of your life as a champion.”

Now I don’t know if this is a ‘man’ thing or not

BUT

Out of all the ladies and fellas who sign up to our body transformations

The women just see our adverts, or our website and go right ahead and join

But the men…

….oh boy

They lurk in the shadows for months

I want to share one thing that has defined my life for the past 10 years

This one thing will help you to commit to your fitness goals with a fire you’ve never felt before.

….CONTROL

* * *

Running a gym is the biggest challenge of my life and it’s been a wild ride since day one.

It’s like having 10 jobs all rolled into one; manager, coach, company director, marketing executive, TV presenter, writer and I could literally go on and on.

Funny thing is, I never wanted to have all of this – I just wanted to own a cool gym and have a job I loved!

It’s morphed and grown from a tiny shed gym, to a huge business and multiple staff members and I’ve ha…

One benefit I've always had since starting out in fitness

Is that I've always trained the 'right' way

There's so much confusion about what the right way is in fitness

Because on the one hand; you've got scientists, coaches, athletes

....people who study and practice what GETS RESULTS

On the other hand; you've got entrepreneurs, business people and salesmen

...people who study what MAKES MONEY

And what they offer as the product for you to buy is COMPLETELY DIFFERENT.

or Why Being too Comfortable makes us WEAK…

it is MOTIVATION MONDAY!!

Simply put, every week you need to refocus

Get back on track

Set your sights on goal once again

And ultimately, make sure your actions are aligned with your goal.

We’re now into the second month of 2020 and I’ve got an info-laden email for you to print off and read today.

If you want change…

…which I presume you do if you’ve signed up for these emails

then don’t start the new year by doing the SAME things as last year!

But it's completely WRONG!

Well, maybe there is a little truth there.

But two people definitely react differently to the SAME foods.

What's up guys, hope you've all been grinding away at your fitness goals this week!

I want to give you some encouragement.

You see, when you decide to make a big change in your life, things can seem impossibly difficult.

You likely want results faster than they are coming right now.

Don’t ask me why, but movies have a big effect on my motivation

Rocky, Pumping Iron, 300, Warrior all get me pumped up and focused

….hell even American Psycho has some good disciplined workouts!

They all make me want to TRAIN

..there I was, exhausted and annoyed.

just been bollocked for not knowing how to make a ham salad...

And the damn bar wasn't moving off the ground

People feel an innate NEED to comment on your life

Especially when you're trying to eat clean

Suddenly you become a fitness FREAK!

This is unacceptable in other areas of life

Imagine if you walked into a construction site....